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As consumers become increasingly less patient, self-service kiosks provide businesses with the competitive edge needed to entice customers. The top complaint of the 62,917 surveyed about there restaurant experience at quick serve restaurants was that there was too few open cashier lines. Nearly 75 percent of respondents liked self-checkout’s ability better to save time, give them ordering privacy and a better experience. Here are some questions to help you decide if self service kiosk are for you.
Do you want to increase revenue?
Self-service is changing the way customers interact with businesses. The Harvard Business Review reported that for American fast food chain Taco Bell, orders made via its kiosk have been 20% more expensive than those taken by cashiers due to automated upselling. Self-service kiosks can provide an efficient ordering and automated targeted upselling processes for customers in store.
How long are your customers willing to wait?
Customers want to receive their food in a timely manner. Self-service kiosks can provide a more efficient option by streamlining the order, payment, check-in, check-out and pick-up processes. This reduces customer wait time and increases customer satisfaction.
Do you want to lower support costs?
Customers who use self-service to help themselves do not cost as much for businesses to support. Websites, mobile apps and kiosks are less expensive than one-on-one assistance. As a result, business overheads reduce at the same time as customers' satisfaction increases.
How do your customers want to pay?
Self-service bill payment offers customers a more secure, efficient process to pay for their food. Rather than wait in line for a cashier, customers can simply use a self-pay kiosk to pay via credit card.
Do you want to use your resources more efficiently?
Self-service kiosks help create efficiencies in business customer support. By allowing customers to help themselves, employees don't always need to provide one-on-one support for simple tasks. When customers use self-service solutions to place and/or pay for an order, service representatives can concentrate on providing great customer service instead of standing behind a cash register.
Is your business next?
If any of these things are important to you, then a self-service solution may benefit your customers and your bottom line. Self-service kiosks are designed to solve a number of issues for businesses across industries. Your business could be next.
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